Wayne Rivers, the co-founder and President of Performance Construction Advisors, is a renowned authority on construction businesses, celebrated for his four influential books, including the latest, 'Our Family Business Crisis and How It Made Us Stronger.' He's a sought-after media figure, appearing on Today Show, CNN, MSNBC, CNBC, and "BusinessWeek: WEEKEND," and serves as a Wall Street Journal Expert Panelist. In addition, Wayne's wisdom is featured in Forbes, Fortune, BusinessWeek, and The New York Times. With a wealth of articles, a 15-year blog, and workshops for prestigious organizations like Harley-Davidson and YPO, he brings a wealth of experience to PCA. Honored as a Fellow of the Family Firm Institute, Wayne’s dedication reflects his passion for building better contractors.