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Defining Who You Are NOT

Wayne Rivers
By Wayne Rivers
4 minutes

A peer of ours went on a Viking Cruise Lines trip, and found that one of the ways Viking as a company defines who they ARE is by clearly stating who they are NOT. In an industry where far too many contractors try to be all things to all people, this exercise could certainly prove interesting.

Please tune in as Wayne recounts Viking’s list of who they aren’t and suggests as you dig into your year end strategic planning (WHAT?!? You’re not planning to plan?) that this exercise may help you dial in more acutely who you are as an organization by delineating who you aren’t.

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