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Is Business Development All About Relationship?

Wayne Rivers
By Wayne Rivers
9 minutes

Business development is, of course, at least somewhat dependent on building relationships. But are there other, perhaps less obvious, pathways to BD success?

Please tune in this week as John Woodcock briefly reviews the book The Challenger Sale, discusses the five different types of sales profiles, and reveals which is the most successful BD approach in a complex selling environment like construction. We’d love to hear what has worked – or failed to work – for you. Please share in the comments section.

We are down to the last couple of seats for the Denver class of The Contractor Business Boot Camp starting April 27, 2022. And, seats are filling up fast for the next Raleigh class scheduled to start from March 24, 2022. Don’t miss out! Please contact Charlotte today at [email protected] to learn more about the program.

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